Website Marketing Manager in West Falls, NY


Wizard Cooling Posted: 2024-07-09

West Falls, NY 14170

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Salary Range: $50,000.00 - $60,000.00 per year

Expectations & Accountabilities …
• Oversees the day-to-day maintenance and administration of the Wizard Cooling website, including overall technical maintenance, troubleshooting, enhancements and testing to ensure optimal site performance and user experience.
• Understands and serves as expert on connected modules and integrations on Wizard Cooling’s website
• Recommends and implements user experience improvements for websites in alignment with business goals.
• Maintains and recommends improvements to processes to ensure efficient and effective web marketing execution.
• Collaborate with internal teams to update website content, including announcements, news, events, and resources.
• Implement website design changes and improvements based on feedback and industry best practices.

What you’ll need to be successful…
• Experience in web analytics and Google Analytics (GA4 preferred).
• Experience with email marketing platforms required (ie. HubSpot, Constant Contact, Mail Chimp etc.).
• Ability to conceptualize abstract concepts to create simple and clean solutions.
• Undergraduate degree in Marketing or business administration or relevant equivalent experience in lieu of degree.

Qualifications that will set you apart….
• Proven experience (3+ years) managing and maintaining websites, preferably in the automotive market.
• Proficiency in content management systems, HTML, CSS, JavaScript, and other web development languages and tools.
• High level of organization and project management

Content Management:
• Create, edit, and publish engaging and relevant content that aligns with the network's brand identity and objectives.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Monitor website analytics to track performance metrics and user behavior, providing insights for continuous improvement.

Digital Marketing Support:
• Collaborate with the marketing and communications team to develop digital marketing campaigns and initiatives.
• Integrate marketing materials, such as graphics, videos, and social media content, into the website to support promotional efforts.
• Utilize email marketing tools and strategies to engage with website visitors and subscribers effectively.

Qualifications:
• Bachelor's degree in web development, digital marketing, computer science, or related field (or equivalent work experience).
• Familiarity with graphic design principles and tools (e.g., Adobe Creative Suite) is a plus.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems is desirable.

Job Types: Full-time, Contract
Pay: $50,000.00 - $60,000.00 per year

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