Marketing Manager in Lancaster, NY


Pfannenberg, Inc. Posted: 2022-01-06

Lancaster, NY 14086

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• Assist with the creation of a strategic marketing plan including recommended marketing investments and operational budgets to support revenue target
• Work with data analyst to establish and monitor key metrics and ROI
• Partner with sales team to define our buyer persona types including who, how and what defines the decision process to buy Pfannenberg
• Liaise with company leadership team
• Help refine and develop product launch and campaign process
• Create and execute marketing strategies focusing on our targeted industry groups and customers by driving awareness, engagement, and adoption as a trusted advisor
• Manage existing marketing personnel recommending new hires and positions that support the development of building a best-in-class B2B Marketing Team
• Promote and reinforce the Pfannenberg Vision, Mission and Purpose both internally and externally
• Develop unique and creative marketing campaigns
• Monitor and implement marketing automation activities
• Coordinate customer communications through email and newsletter activities
• Manage e online channels including our website and social platforms
• Lead the development of content creation: sales presentations, sell sheets/brochures, videos, case studies, web content etc. that builds our brand as a trusted advisor and engages with existing and future customers to drive qualified leads
• Work closely with our third-party resources for PR management, creating content ideas, digital marketing campaigns and strategies
• Work with our data team to manage our CRM records
• Provide creative direction to our in-house graphics personnel and external agency partners
• Support our distribution partners
• Support our Rep Sales team with marketing and product support
• Plan and execute events such as sales meetings and tradeshow activities including all aspects from concept to after show lead distribution and measurement

– Experience building and leading marketing teams with a proven track record for launching new products and services
– Experience working with sales and product management teams to deliver desired business goals
– Prior experience working and collaborating with teams in person and remotely both domestically and internationally

Preferred Qualifications: B2B Marketing experience preferred; ability to provide Creative Direction; MBA in Marketing or Business not mandatory but desired.

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